How to Choose the Best Color for your Website
Color plays a vital role in creating an effective web design. It can affect the emotions of internet users.
Colors can influence and lure the internet user to visit your page and eventually explore your site. This is the easiest way of forming a positive first impression to your target audience.
It is however not an easy task to choose and mix multiple colors and give your website a unified and sophisticated outlook. There is a need for you to ensure that the selected color scheme matches your site’s objective and the preferences of your prospective audience.
Engaging the services of a professional web designer ensures that you select the matching color schemes. It is their duty to ensure that they select a color scheme that stimulates the emotions of your target audience and lures them into probing your site.
Different techniques on how to choose suitable color schemes for a website are in place. As a guide, here are some ways in which you can apply in choosing the best color schemes.
Select the Message you want to pass across
First of all ensure that you have identified the purpose of your site. Simply put it in one sentence and ensure that it is captivating.
Identify the Emotion
When you have already come up with your one-sentence message, it is time for you to identify the primary emotion that will add weight to it. For instance, you can select a message like, “I have an impressive portfolio”; this is driven by confidence. In such a case, you can choose an orange color scheme; orange is associated with courage, confidence, warmth, success and friendliness.
Know your Target Audience
It is always important that you put your target audience in the forefront whenever you are selecting your website’s color scheme. Do not take your personal preferences into consideration when selecting the color scheme. The target audience needs to be identified before settling on any color scheme.
View it from the Target Audience’s Angle
View your site from a point of view similar to your target audience point of view and select a color scheme that can be associated with your site’s emotion. Ensure that your color scheme clearly represents the message that you want to convey to your target audience.
Make use of the Color Wheel
To ascertain that the selected colors blend well, the color wheel is a handy tool It is always recommended to place combination colors on the opposite sides of the color wheel. Too many colors in a row confuses the eye and forms some dissonance. With dissonance, the site becomes disorderly, and often the customer will feel unconvinced about the message on the site.