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Useful Guidelines for Combating AdWords Click Fraud If you’re not new to Google AdSense and AdWords advertising programs, most likely you know about a practice called click fraud. The dishonest practice is worrisome for Google, and if you’re an advertiser, it should concern you too. The excellent news is that practical techniques for click fraud detection do exist. Defining Click Fraud AdWords, a Google initiative, has two components. The entity owning the website is the first attribute while the advertiser is the second. Google is in the middle of the two parties. As such, an advertiser strikes an agreement with Google to place ads on a website run by another entity, with the advertiser agreeing to pay for every ad click. The fact that a website owner is compensated for every advert clicked is the inducement for fraud. So, the deceptive website owner deploys software that generates artificial clicks, getting you to pay for invalid engagement that does not lead to conversions.
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AdWords Click Fraud Detection and Prevention Methods
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A number of techniques can be employed to help detect and eliminate fraudulent clicks, and here are some of the most effective: Click Fraud Detection Software The patterns of non-human clicks have been studied and understood, and that has paved the way for the creation of software that can detect and stop them. You might need to invest in software that has the ability to track and eliminate click fraud. In the long term, the software will help reduce costs associated with paying for ad clicks that make no sense. Seek Professional Help Dealing with possible click fraud can be daunting, specifically when you’re an advertiser that has committed a huge budget for advertising. In that case, you may hire a professional who’s sole focus is click fraud detection and prevention. The expert will use software as well as other pointers to do a perfect job and save you money. Track Click Through Rates You may know there’s been computer-aided interference with click through rates when you register an unexpected spike in volume. There’s always a click through rate that’s considered normal for your ads. As such, if all over sudden your click through rate spikes without being accompanied by conversions, like a surge in sales, this could be click fraud. Identify Risky Regions Google AdWords allows you to decide countries where you need your ads run. This way, you can choose not to exhibit your ads on websites from regions with a high risk of click deception. In addition, choose local sites carefully to avoid potential click fraudsters. Nowadays, click fraud detection and prevention is a service that you’ll need if you’re a big-budget Google AdWords advertiser. This will improve the efficiency of your PPC budget.