How to Choose an SEO Reseller Program
SEO reseller programs have several popular benefits, such as strengthening relationships with existing clients, offering options to financially challenged customers and, of course, earning additional profit for your business.
However, don’t forget that SEO reseller programs are not all made the same. What works for one business, may not work for yours. Do they have a rock-solid SEO strategy? Do they have enthusiastic managers for their associates? Have they built a significant social media presence? Making the right choice needs time and energy, but that’s automatic for anyone who wants to find a quality partner.
There are numerous factors for consideration, but the following are major points that are usually enough for you to see whether or not your prospect is a good match.
Are their contracts too lengthy and intricate? Contracts are a must, of course, but you need not be stuck with SEO contracts that are so detailed you couldn’t understand them anymore. Check each item carefully, particularly the fine print which may apply to a program you like.
Payouts and Fees
You probably looked at this first when you checked out SEO reseller programs. Payments count a lot, but so do other things, such as:
> frequency of payments;
> if you may include a mark up;
> how the payments are made; and
> whether or not incentives or bonuses will be given to high-volume partners.
SEO Reseller Payout
Good SEO reseller programs are flexible and offer a lot of room for growth. Don’t think twice about discussing this point when you talk to someone from a specific program.
White Label vs. No White Label
This is the final important consideration you have to make while doing your research. Plenty of SEO resellers provide a white label option, and you must decide early on if this is something you would be interested in. A white label solution is preferable to some businesses. You can sell SEO services as though all work was being done internally.
Trust is a big word when it comes to cross-selling customers on extra products or services. There can be many benefits from representing a service from your own brand. However, not every SEO reseller program have a white label program, so if this is something you’re really interested in, make sure your prospective platform offers it.
Looking for the right SEO reseller program isn’t doesn’t have to be rocket science. But you do have to spend a few minutes considering the factors mentioned above. In general, you want a program that give you competitive pay, has flexible pricing mark ups, and has zero complex fine print. The idea is to review two or three prospective programs, comparing their features, advantages and disadvantages, before making a final choice.
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