Small business owners, particularly those in the start-up phase, may find it hard to prepare for a trade show. The first step is to find out the show’s specifics, including the type of visitors it attracts, the size of the display table, and what’s included. From there, the business owner can decide what to bring and what to give away. Potential exhibitors can click here for some great trade show ideas.
Make the Display a Standout
If the provided display table doesn’t have a tablecloth, choose one that represents the company’s color scheme and image. Even if table coverings are provided, bring something that adds depth to the display, such as a table runner, to make the display stand out from all the others.
Put up a Presentation Board
If the display space permits it, put up a standalone presentation board. On this board, company owners can show potential clients the advantage of the business’ products and services. Include pictures, if available, and be sure the company’s name and logo are prominently displayed.
Use a Slideshow or Video to Grab Visitors’ Attention
Develop a slideshow presentation or video to display on monitors within the trade show booth. There are various racks and stands available for mounting flat-screen TVs, and they can easily be rented or borrowed. Visitors will undoubtedly find these videos appealing, and they’ll stick around to see what the exhibitor has to say.
Have a Few Giveaway Items
Have plenty of handouts, such as magnets, lanyards, pens, flash drives and business cards, available to distribute to visitors. Some items are more popular than others, but anything with the company’s name and contact info can be useful. Most people who go to trade shows expect to take home some freebies—don’t disappoint them!
Hire an Assistant
If the show goes on for a long time, the exhibitor should consider hiring some helpers. When there’s more than one person in the booth, exhibitors can take breaks and see what else is on display.
Perhaps most importantly, exhibitors should be inviting and friendly. Say a quick “hello” to those who look at the booth, and start a conversation when appropriate. Above all, have fun and spread the word about the company.