8 Lessons Learned: Marketing

By | January 27, 2017

Postcards Marketing: Inexpensive Way to Market Your Business

Postcards are great, inexpensive and effective way to promote your business using direct mail. It is considered a mini billboard for marketing business, which is a cost-effective and quick way in reaching customers with your message. Though the cost of postcards has gone up over the years, the message of “Wish you were here” still remains the same, indirectly saying “Come and see my products, study my services and take advantage of my offer and purchase.”. Postcard marketing primary purpose is to attract customers into a face-to-face with the merchant, making ideal tools that are easy to make, target, track and deliver. They give sellers a good control of enticing new customers and keeping customer base well-informed and in touched. Whether you make your own postcards or have it done, there are necessary steps you need to do in order to get a positive profitable return of your investment.

Keep it short, simple and sweet. Avoid overloading your customers with tons of information and too much visual clutter, but keep it catchy, snappy and easy to read. Postcard marketing focus on residences, specific zip codes, carrier routes or business-to-business, sent to different households of specific property values, lifestyles, hobbies, purchasing habits, income brackets, ages and demographics. With postcard marketing, you’re able to communicate directly to your target audience, and it is easier for you to let them know that you’re always there to address their needs if your customers are on the grid. Always remember that your best candidates for postcard marketing are newcomers in your area, because if you won’t send them one, your competitor will.

A physical postcard will definitely get attention rather than sending emails which can be just put on spam folders or deleted, and that is the reason why postcard marketing is ideal for small businesses. A postcard prepared in a personal manner is readable to customers, because postcards are always regarded as a personal way to deliver message to families and friends. Creative artwork with just few clicks of the mouse can show off your products, and your words can initiate confidence, stimulate interest, attract attention and get the buyer to buy your products and services.

Bear in mind that a well-designed postcard will always be remembered, and it can also be a part of a larger business marketing strategy, giving your buyers a heads up that you will soon contact them. With postcards unique codes and other information, small businesses are given opportunity to track their postcard marketing strategy if it is a success or a failure by asking customers to present the postcard for redeeming premiums or discounts.

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