Smart Ideas: Tips Revisited

By | September 25, 2016

The Need for Customer Reviews When Marketing Online

Probably, you have gone through a typical online review when you have purchased over the internet. Probably, you have found that aggregated “star” rating for the product that you would like to purchase or perhaps a poorly-speeded review about the user’s traumatic experience with a certain online seller. Even if the customer reviews vary in thoroughness as well as comprehensibility, they really hold a very powerful effect on the behavior of the customers or audience and such could affect the performance of your brand.

It is certainly not a secret that the different online reviews can be very important but just how important are they for your marketing campaign? Does this have the power to make or break a sale? Is the quality or quantity of the customer reviews you have able to have a huge impact on the company?

So many online consumers would read and trust different online reviews and this is increasing. According to a survey, about 88{469fbd2a1ee88191e096179cc3b18dcd2f090ab0264e51958993cd96293477f9} of the consumers are trusting the online reviews just similar to how they do so with the personal recommendation and such is astounding because a lot of the online reviews are being posted by total strangers. On the same survey, it has discovered that only 12{469fbd2a1ee88191e096179cc3b18dcd2f090ab0264e51958993cd96293477f9} of the population didn’t usually read customer reviews when purchasing consumer products.

What this means is that if don’t use the user reviews or if you are going to ignore them, then you are also ignoring that potential marketing opportunity. You are like alienating the 88{469fbd2a1ee88191e096179cc3b18dcd2f090ab0264e51958993cd96293477f9} of the buying audience and you deprive them of the information that they need so that they can make their buying decision.

When you would make use of customer reviews on the site, then you should know that there are also online ranking benefits that you can take advantage of. This can certainly have a great effect on the organic search ranking of the company in the search engines. Get to know that every new review which is written about the product on the site is going to increase the number of unique content that the site would offers on such product and what this means is that you can be seen as having a higher authority and there will be more relevance and a higher chance of having the pages ranked.

For any kind of seller of products or services, it is imperative that you make use of customer reviews to ensure that the buying population is able to make that informed decision. There is nothing to be scared of because when you have offered the right services to your customers, they will provide a positive review and others will know about this. When this happens, those who are interested but uncertain of the services that you provide can surely make a good decision.