Business Success: Press Release Benefits to Your Business
Press releases are time-tested and valuable tool utilized in generating earned media coverage, increasing sales and spreading your company’s message, through right strategies basing on your stories, messages and pitches. It is critical to pay attention to details especially when you are trying to get national media outlets in covering your news. You have to remember that individual pitching is more effective compared to mass pitching. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Use these to your advantage to increase your chances of being cited and re-cited throughout the internet and even with links routing users to your website, because reporters really love new, fresh, unique and compelling stats for their articles. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters will attend your event if you have successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. Some examples of topics that are hard to pitch include new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. Some stories or news can become pitchable even though it is not made into full-fledged press releases, because journalists can receive it by just sharing them as a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. We can definitely help you with press release distribution services.
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