How to Build a Website for Your Small Business
Picture your small business website as a first impression for prospective clients. Does it effectively convey your products and services, and is it easy to use? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Be Clear about What Your Business Is There For
Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.
Create a User-friendly Website
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you should have both technical developers and information architects at the heart and soul of the creative development process. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.
Never Underestimate SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Make Your Brand Live
Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that will be a serious problem, knowing your site plays a central role in your branding. You can create the best branding experience by being yourself. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Maintain Mobile Friendliness
Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. Upon confirming that all of your tags are working, make it a point to get weekly reports and examine how people are using your site. Luckily, trends will not take long to spot.
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