4 Features That Make A Good Press Release
There are many people who feel that press releases don’t create much impact and weight as they had before. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you are going to look around, you will find that there are many people writing news that are unworthy releases. For you to become successful, you have to be sure that the release has got something that is worth mentioning. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a rule of thumb, making releases that aren’t adding anything new to people is something you should refrain from doing.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. You will not go anywhere if you are going to follow this process. Instead, you should make your press release to be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. You should talk about statistics and facts as well about the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Experts actually recommend writers to send releases during productive hours of day. Basically, it is more likely to catch people’s attention before 10am. On the other hand, you should be cautious of the day that you are going to send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – no one will read your press release if it is written in hard to read language. In addition to that, no one will read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.