Video Quality vs. Video Quantity
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. The competition is tough and everyone wants to achieve that customer satisfaction which is now the primary aim of producers, outpacing all other efforts to benefit the consumers. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.
In today’s business environment one has to take into consideration prerequisites set by consumers on how their want their products and services given to them like, for example, if you are offering coffee to your consumers you have to match it by the way they drink their coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.
Information dissemination is another important consideration when you are marketing your products. Everyone today affects that fact that content is king. But consumers nowadays do not only want to get instant information or instant entertainment, they also wants an immediate satisfaction or instant enlightenment. In other words, it is not enough to simply provide inscribed information or an entertaining piece of literature else a story, they want to instantly see an object even while the information is gradually supplied. This is where video quantity and video quality comes in.
When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. By that we mean, making sure that the content behind the video that you provide is right for your audience. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.
It is therefore right to say that today video is king, although not every kind of video, but only those that give the consumers a great watching experience because they find value in it. When you distribute content through video production, your consumers get instantaneous content comprehension and awareness which help them in their buying decisions; it is said that 96% of these consumers are actually helped by video content when they buy their products. A positive impression of the brand is left when consumers watch an interesting video, and this is according to a high percentage of people.
Today, selling products can give you success if you are able to build an emotional connection with your prospective client.